In a bustling workshop filled with the rich aroma of leather, an idea was born, an idea that would redefine luxury in Pakistan’s handbag industry. OYA was not just a brand, it was a dream, a revolution and a promise. A promise to bring international quality, craftsmanship, and ethical values into the hands of those who seek not just a bag, but an experience. A year ago, we started as a small local manufacturer, crafting bags with passion and dedication. As one of the Pakistan’s largest bag manufacturer, we quickly realized that while the market was growing, so were its challenges. The rising dollar forced many to seek cheaper alternatives, while local brands flooded the market with replicas of international designs. But amidst these shifts, we saw an opportunity, a gap in the market for high-quality, original luxury bags at an accessible price point. We envisioned a future where Pakistani women wouldn’t have to look beyond their borders for a bag that spoke of elegance, durability, and exclusivity. Understanding the need for longevity, we explored the world of leather. The timeless appeal, unmatched durability, and luxurious feel of genuine leather made it the perfect choice for OYA. But not just any leather, our bags are crafted with LWG Gold Rated Leather, ensuring sustainability and ethical sourcing at every step. At OYA, we believe in more than just creating bags, we believe in creating a movement of fair trade, ethical business practices, and sustainability. Our core values drive every decision we make:

• Fair Trading: Ensuring that every supplier and artisan involved in our process is treated with dignity and respect.
• Reliability & Quality: Every stitch, every cut, and every finish is crafted with the utmost precision, guaranteeing a product that stands the test of time.
• Value for Money: Luxury isn’t about a price tagit’s about the craftsmanship, the materials, and the story behind it.
• Against Child Labour & Exploitation: Every OYA product is made inhouse, under ethical working conditions, with strict policies against child labor and unfair practices.
• Employee Welfare: From minimum wage compliance to health insurance, we ensure that our employees are taken care of because they are the backbone of OYA.
• Sustainability: By using responsibly sourced leather and minimizing waste, OYA takes a step towards a greener, more conscious future.

Our customers are not just buyers, they are part of the OYA journey. We are fully customer-oriented, striving to build relationships and deliver an unmatched luxury experience. Each design is carefully curated by the brainchild behind OYA, ensuring uniqueness, elegance, and exclusivity. OYA is not just here to sell bags; we are here to set new benchmarks. Over the next five years, we aim to be among Pakistan’s top three ecommerce brands and a market leader. But we won’t stop there. With multi-brand stores across Pakistan and the MENA region, OYA will expand beyond borders. Looking further ahead, in the coming years, OYA will introduce its exclusive customer experience store, a space where luxury meets personalization. With limited designs and an immersive luxury experience, every visit will be an affair to remember. The essence of OYA is reflected in its colors, maroon and beige. Maroon symbolizes passion, ambition, and strength, while beige represents elegance, simplicity, and timelessness. Together, they form the visual identity of a brand built to inspire. OYA is more than a brand; it is a statement. A statement of elegance, of ethics, of excellence. It is a tribute to the artisans who craft with love, the customers who seek uniqueness, and the visionaries who believe in a future where Pakistan stands proudly in the world of luxury fashion. This is just the beginning. The world of OYA awaits. Are you ready to be part of the journey?